What's a TikTok sound with 25,000 videos worth?

About £17,100 to own outright, or an advance of about £4,950 to license it. Range £10,300 to £27,400.

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The numbers

You ownWould sell for
Master and publishing, all of it£17,100

An original, unreleased sound you own outright. Estimates, not offers.

How it’s worked out

  • Social momentum

    25,000 TikTok creations → roughly 2.0m streams in year one if released

  • Decay

    Viral sounds typically lose about half their streams each year after release

  • Deal size

    Smaller deals are riskier: fewer buyers, less data

  • Publishing

    Publishing income decays slower than masters and is priced a little richer

  • Risk

    Future earnings aren't certain, so a buyer pays less today than they would add up to over the years. The riskier the music, the bigger that gap.

Questions

How accurate is this?

It's an estimate, not an offer. Your own statements make it much sharper. What a buyer pays depends on the deal.

Is the valuation free?

Yes, with no account. You only sign up if you want to sell or license.

Get your own number.

Value your sound free

Unreleased TikTok sounds

All answers · How valuation works